If you've researched the basics of running your own website, you've read articles discussing responsive web design. You've probably heard the word "responsive" so much that it reads like a buzz word; you don't know what it means but it sounds like something you need. That's because it is. There's no other way to build a site that succeeds because a website that isn't responsive won't attract readers or lead to conversion.
What's All the Hubbub About Responsiveness?
The best responsive websites are attractive to readers. They're easy to navigate and fun to use. More importantly, they work on any device your visitor uses. The majority of your visitors aren't logging in from their home pc; they're popping by your site from links they ran across on social media or through an email blast.
That's what being responsive is all about. By accommodating the various devices and channels your visitors are using, you’re enabling your business to reach new customers, keep them on your website, and see leads grow.
So Why Use Responsive Web Design?
Now that we’ve established the importance of responsive web design, we’ve listed some of the top reasons to make the switch, including:
- Mobile Use is Exploding!
People surf the web from their phone more often now than they do from the computer, meaning most of your inbound links will be found by mobile users with greater frequency.
- Intuitive User Experience is Imperative.
The easier you make it for users to find what they came there to see, the more likely they are to purchase or return.
- Blogging and Social Media Bring More Mobile Traffic.
Most people check their social platforms from their phone because it's convenient. If you're using any social platforms for promotion, you're attracting mobile traffic.
- Responsive Design is Preferred for SEO.
Google algorithms prefer responsive design, which means that your site will rise in rankings on this popular search engine.
- Speedy Responsive Site is Key to Conversion.
A well-designed, fast site builds confidence in the visitor. They're more likely to trust their information to a site where there aren't lag times.
- Responsive Design Adapts to Future Devices.
There will be new devices in coming years - a responsive site is one that can be adapted as the technology evolves.
- Save the Trouble of Creating Multiple Sites.
Creating a responsive site means you won't have to create alternative websites for various devices.
- Reach More Customers.
Allows you to reach more customers because it's easy to use, will rank higher, and will attract users from multiple devices.
- Deliver Better Content to Your Targeted Audience.
With responsive design, your audience will more easily find the content specific to their needs.
Here at HexaGroup, we know a thing or two about implementing responsive web design into everything we do. Want to make sure that your website is follow the best web design practices of 2016? Download our checklist to get started!