There's a bit of a divide between knowing that keywords are an important part of your digital marketing strategy and making the best use of them. Thanks to regular search engine algorithm updates and a dash of ambiguity, SEO can sometimes seem like a moving target.
Thankfully, there are some cornerstones of keyword usage that apply no matter what business you're in or what you are marketing. If you would like to take your keyword implementation to the next level, check out these secrets to keyword success.
Avoid Keyword Stuffing
In the early days of SEO, the more keywords a piece of content contained, the higher it would rank in the search results. This led to many website owners stuffing their content with a ridiculous number of keywords— so much so that the end result was practically unreadable.
Google realized this was a problem and updated their software so that websites guilty of keyword stuffing were no longer rewarded. Now, keyword stuffing can actually get you punished in the search results. Today, the trick is to use keywords sparingly, only choose keywords that are relevant to your website and the content you are publishing, and publish high-quality, well-written content.
Make Use of Keyword Research Tools
Choosing keywords doesn't have to be an arbitrary process. Instead, you can make use of keyword research tools such as the keyword planner found in Google AdWords.
These tools show you important metrics such as the search volume for a given keyword as well as the level of competition for that keyword. Ideally, the keywords you choose will have high search volume and low competition. In addition to showing you these metrics, keyword research tools can also help you find relative keywords by showing you a list of keywords similar to the one you input.
One of the most robust tools, Clustaar, acts as a keywords analysis tool on steroids, optimizing Google big data so you can successfully:
- Determine and visualize the size and segmentation of your market
- Show your position in the overall competitive landscape
- Discover your audience's search trends and habits
- Guide your digital marketing strategy
By incorporating a revolutionary clustering algorithm and data visualization, Clustaar provides deeper insights and answers your biggest questions to offer clear guidance in the direction you should take.
Experiment, Analyze, Repeat
Chances are you're not going to luck out and choose the optimum set of keywords for your website on the first try. Rather than settling for whatever results your first set of keywords gets, it's a good idea to continuously try new keywords, analyze how they perform, adjust your keyword strategy accordingly, and repeat this process until you come up with a set of keywords that delivers you the most traffic.
Start Leveraging Keywords Today
Keywords are one of the most effective tools that digital marketers have at their disposal, and, if you use them properly, they can deliver a lot of free traffic to your website. By following the tips and suggestions outlined above, you will be well on your way to making the most of keywords and becoming an SEO pro.
Want to go deeper? Contact us to learn how we can help you with a Clustaar keyword analysis to see your rankings, competition and opportunities.