HexaGroup Blog

Why Inbound Marketing is a Key Component of your Lead Generation Initiatives

Posted by HexaGroup on Aug 5, 2016 2:47:26 PM

Inbound marketing is a strategy that utilizes many forms of pull marketing – content marketing, blogs, events, SEO, social media and much more – to create brand awareness and attract new business. In contrast to outbound marketing, where marketers attempt to find customers, inbound marketing earns the attention of customers and makes the company easy to be found.

When dealing with lead generation and inbound marketing, you need to ensure that all visitors convert their visit into an action and that most of them are qualified. Bringing leads at all costs through gimmicks will negatively affect your productivity. 

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Tags: Marketing, inbound marketing, Marketing ROI, lead generation, content marketing, marketing agencies, inbound marketing campaigns

Get Easy SEO Automation Using Clustaar Keyword Analysis

Posted by HexaGroup on May 2, 2016 10:11:05 AM

Full-on SEO campaigns require a lot of time and effort, and can appear daunting if you don't have the right resources. As the SEO landscape keeps changing and evolving, yesterdays practices might not always work for tomorrow's outlook. One area where the industry is experiencing tremendous growth is SEO automation, as new tools and technologies enter the market looking to make our SEO processes simpler.

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Tags: Marketing, inbound marketing, Marketing ROI, content marketing

Top 9 Reasons to Use Responsive Web Design

Posted by HexaGroup on Feb 12, 2016 9:27:37 AM

If you've researched the basics of running your own website, you've read articles discussing responsive web design. You've probably heard the word "responsive" so much that it reads like a buzz word; you don't know what it means but it sounds like something you need. That's because it is. There's no other way to build a site that succeeds because a website that isn't responsive won't attract readers or lead to conversion. 

What's All the Hubbub About Responsiveness?

The best responsive websites are attractive to readers. They're easy to navigate and fun to use. More importantly, they work on any device your visitor uses. The majority of your visitors aren't logging in from their home pc; they're popping by your site from links they ran across on social media or through an email blast.  

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Tags: responsive web design

What Everyone Should Know About Responsive Web Design

Posted by Halie Hartman on Oct 9, 2015 2:37:00 PM

Responsive web design is a critical element of a website, rather than a feature or add-on. In fact, it should be thought of as standard when it comes to website building.

 


Consider the image above, then ask yourself:

  • Do you doubt the web today looks like this?
  • How many devices do you use to access the web?
  • How often do you experience a seamless transition from one website to the next when you switch devices?
  • How do you feel when the transition isn't so smooth?

Your customers probably answered these questions the same as you.

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Tags: accessible websites, responsive web design, mobile design, tablet design, web design

How to Build a Content Marketing Strategy that Generates Leads

Posted by Michael Halper on Jun 1, 2015 10:28:00 AM

In today’s world of buyers and sellers finding each other on the internet, you must have an effective content marketing strategy if you want to capture some of the business that is out there for the taking.

What is content marketing?

Content marketing at the most basic level is producing rich content that is targeted at your ideal prospect. This content can take on many different formats, but it could consist of any of the following:

  • Blog posts
  • Ebooks
  • Whitepapers
  • Tech briefs
  • Press releases
  • Videos
  • Emails
  • Podcasts

The only real rule with a content marketing strategy is that you are producing informational content – not a commercial about your company or product. The content could certainly be (and should be) related to your product or company and you could include some sort of a subtle plug, but at the end of the day it should be something that can be of value to your target market, either in the form of knowledge or entertainment.

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Tags: content marketing

Google's "Mobile-Friendly" Update - Get Optimized or Get Lost (in Search Results)

Posted by Halie Hartman on Apr 28, 2015 12:04:00 PM

As of April 21st, if your site is not mobile-friendly, it just might not be viewed by mobile users. 

The  latest Google algorithm update is all about mobile. Recognizing how important relevant and timely results are to the mobile user, Google has expanded its use of mobile friendliness as a rankings signal. The update will help users discover more mobile-friendly content in two ways: 1.) More mobile-friendly websites in search results and 2.) More relevant app content in search results. 

Projected to have a  significant impact on mobile search results, the change will affect mobile searches in all languages, making it easier for users across the globe to get relevant, high-quality search results optimized for their devices. In addition, Google has introduced App Indexing, which allows it to use information from indexed apps as a factor in ranking for signed-in users who have the app installed. This allows Google to surface content from indexed apps more prominently in search. 

But why such an emphasis on mobile-optimized websites? 

Think about it. 

If your site is not mobile-friendly, mobile users are forced to view a version with fonts, layouts and image dimensions created for the sizes of desktop and laptop computers. Users have to zoom in to read content, making it harder for them to find relevant information. Site menus and links are difficult to access and some site functionalities won't even work on a mobile browser. It makes sense that at this point, users typically get frustrated and exit the site altogether. The truth is that mobile viewing of a website created for a PC often leaves much to be desired. 

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Enhancing Trade Show Marketing Strategy at OTC 2015

Posted by Halie Hartman on Mar 13, 2015 12:00:09 PM

It’s that time of the year again. The annual Offshore Technology Conference is returning to NRG Park in Houston, TX, from May 4 to 7, 2015. Featuring thousands of exhibits from companies from around the world, OTC provides great networking opportunities and collaboration with the minds behind the next technological advancements in offshore fields of drilling, exploration, production, and environmental protection.

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Tags: oil and gas, 3D animation, energy, tradeshow

New Website Launched for HFF

Posted by Halie Hartman on Feb 2, 2015 10:09:00 AM

HexaGroup recently launched the redesigned website for HFF (Holliday Fenoglio Fowler, L.P.), one of the largest and most successful commercial real estate intermediaries in the United States. 

On a mission to strengthen the company's online presence, HexaGroup and HFF worked together to create a website that was truly reflective of the caliber of HFF brand and would better serve its audience in the commercial real estate industry.

HexaGroup worked with HFF’s Marketing and IT teams to modernize the way HFF’s commercial real estate capital markets services are presented online.

Designed to cater to the information needs of owners and investors of commercial properties, the new hfflp.com provides a more user-friendly experience with intuitive navigation and interactive resources.

 

HexaGroup conducted a thorough market analysis to determine the needs of web users in HFF's target markets, before developing the site architecture and SEO strategy. The site was built around responsive web design methodology, which allows it to adapt to all device types and screen resolutions. Some of the website’s other design features include new and updated graphics, a large-scale photo slider to highlight site sections, and social media integration.

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This Celebrity Lizard Excels at Delivering Content & Generating Leads

Posted by Arnaud Dasprez on Dec 31, 2014 9:28:00 AM

It’s a common challenge: You need to actively communicate your organization’s information, especially product or service information, and make it easily accessible to various audiences  consistently. Maybe you’re already doing this on your website. But how well are you integrating that same information at trade shows or in sales settings? Inevitably, this leads to the bigger question. How well are you managing your mix of creativity in terms of content, how your message is presented, and how your message is being distributed?

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Tags: content management, lead generation, tradeshow

7 Reasons Why B2B Inbound Marketing is So Valuable in Energy

Posted by Halie Hartman on Oct 30, 2014 9:34:00 AM

The energy sector in Houston is a bit different from industries typically associated with "branding," like soft drinks or apparel. But that doesn't mean branding isn't important in the oil, gas, and energy industries. B2B inbound marketing can make a substantial difference in business to business relationships in the energy sector, helping establish new relationships while strengthening existing ones. It offers useful information and

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Tags: oil and gas, Marketing, inbound marketing, 3D animation, energy